Erica Malbon is the co-founder of Malbon Golf, along with her husband, Stephen. The fashion-forward golf lifestyle brand, known for bringing cool to the course, opened its Carmel store late last year. A favorite among athletes and celebrities (Justin Bieber, Steph Curry, Travis Scott), Malbon Golf’s appeal lies in its irreverence: playful branding, unconventional collaborators, and a community of like-minded customers bringing a fresh perspective to the game. Erica’s eye for aesthetics and creative acumen are key drivers of her success. Prior to Malbon Golf, Erica also co-founded The Now, a multi-location massage boutique in Southern California. She and her family live in Carmel and play golf nearly every day.